Syndesi helps established B2B companies find relevant opportunities and improve the work behind them. We research reasons to start a conversation, then help teams handle quotes, follow-up, and delivery.
Start with the right companies to approach, or one workflow that needs to work better.
Find business worth pursuing. Make it easier to follow through. Start where your team needs help.
Which companies have a timely reason to buy what you sell? We research observable changes, check the fit, and explain why each opportunity could matter.
Ongoing research is paid work. Scope, delivery schedule, and price are agreed before it begins.
See how the research works$750
AI Process Assessment. For $750, we will look at one stuck workflow, write down where the hours go, and give you a report you can use.
The report is yours. Implementation is scoped separately.
Explore the $750 assessmentSee the assessment report layout. Not sure where to start? Tell us about your business.
Opportunity research
Illustrative example. A processor announces a new production line. If you supply compatible parts or field service in that territory, the expansion could be worth investigating.
We would check the announcement, equipment fit, and project stage. The unknowns matter too: who buys, what is already contracted, and whether your offer fits.
A buying signal is a reason to investigate. It is not verified buying intent.
See the research item and its limitsThe people behind the work
Syndesi is a hands-on studio. Peter Belanger is the founder, and Angie Belanger is his partner in the business.
Business development is a key focus of our work, alongside improving how a business operates.
We help identify new opportunities, build customer and partner relationships, and put a clear next step behind each conversation. Our experience spans sales, retail operations, customer relationships, and building teams.
We use research, software, and AI where they help. The job is to find useful information, put it in the right hands, and make the next step easier.
Angie’s background spans US retail operations, sales, business development, and helping brands enter the US market.
About SyndesiWhere we look
Finding an opportunity is the start. We also look at the work needed to quote, deliver, support, and get paid.
Orders copied between systems. Scheduling held up by missing details. One experienced person keeping every handoff moving. We look at delays, rework, and the capacity hidden in the process.
Invoices waiting on documents. Records that do not match. Hours spent assembling reports. We look at information gathering and review, while keeping financial decisions and approvals with your people.
Business development needs more than a contact list. We help identify prospective customers and partners, prepare for conversations, and follow through on proposals and next steps. We look at the work between first interest and a lasting relationship.
A simple question passes through three inboxes. The answer is in another system. We look at how service teams find information, resolve requests, and know when someone needs to step in.
Illustrative workflows
The starting point is the work your team already does. Here are three examples of what we would examine.
TodaySomeone gathers figures from different systems, copies them into a spreadsheet, and tracks down missing updates before a report can go out.
A better workflowGather the agreed data, flag missing entries, and prepare a draft report. Keep interpretation and sign-off with the team.
MeasurePreparation time, corrections, missing information, and reports delivered on time.
TodayAn order is ready, but operations still needs details from sales. Someone copies them into another system and chases a delivery update.
A better workflowAssemble the order information, flag missing details, and route a complete handoff to its owner. Keep delivery commitments and exceptions subject to review.
MeasureHandoff time, missing information, rework, and orders handled per person.
TodayAccounting searches emails for supporting documents, re-enters invoice details, and follows up on records that do not match.
A better workflowGather documents, prepare matching records, and flag differences for review. Your team approves accounting entries and payments.
MeasureProcessing time, corrections, unresolved items, and review hours.
How we work
We start with the problem, not the software. Research creates a useful starting point; a working process helps your team act on it. This is how we would approach your workflow, with scope and measures agreed before a build. See the research method.
Follow the work, people, handoffs, and exceptions. Find where information or responsibility gets lost.
Record time, cost, volume, and missed steps. Agree on the measures before changing the workflow.
Use the right mix of AI, software, process, and people. Test it with the team who will use it.
Compare with the baseline. Include running costs, errors, rework, and human review time.
Extend what earns its place. Revise or stop when the result does not justify the cost.
See the method in our own builds: LocalAnswer.io and steep.news. Each project explains the work and its current status.
Human judgment
Software can gather documents, prepare research, or carry out an agreed action. That does not mean it should approve a payment, make a promise to a customer, or decide an exception on its own.
We agree on what can run, what needs approval, who owns the exceptions, and how to stop the workflow when something is wrong. Your team keeps the decisions that require judgment.
Need a closer look at approvals and oversight?Built and operated by Syndesi
These are Syndesi’s own builds. They show experience structuring information and putting software into use. They are not client opportunity-research results.
A local search property we built and sold. The publishing workflow shows how structured information and repeatable steps can support a useful customer resource.
See the publishing workflowAn internal product that turns saved LinkedIn posts into a weekly brief and ideas for what to write next. It shows why collecting information is only useful when the next step works.
See the product and workflow
Finding the right companies to approach, or handling the work you already have. Tell us what you sell, who you serve, and where the work gets stuck.
